Account-Based Targeting Platform
We developed an automated account-based targeting platform for a Silicon Valley marketing startup. The AI-powered operation module learns ideal customer target profiles based on historical CRM data, creates target audiences and automatically deploys paid media campaigns to deliver a predictable, qualified inbound lead flow.
Technologies
- Java
- RxJava
- Gradle
- Jetty
- OAuth2
- JWT
- Jsoup
- Thymeleaf
- Hibernate
- MapStruct
- WireMock
- NginX
- Spring Boot 1.5
- Spring Core 4.3.10
- Spring Data
- Spring Security
- Spring State Machine
- Spring Social
- Spring Kafka
- Logback
- Reds
- MySQL
- Aerospike
- RabbitMQ
- Kafka
- Liquibase
- Docker
- Compose
- Logstash
- ElasticSearch
- Kibana
- Jenkins
- Microsoft Azure
- Azure Search Services
- Azure CosmosDB
- Azure Storage Service
- Azure VM
- Swagger
Integrations
- Salesforce
- LiveRamp
- AppNexus
- TradeDesk
External providers
- Insideview
- Zoomino
- HGData