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Account-Based Targeting Platform

We developed an automated account-based targeting platform for a Silicon Valley marketing startup. The AI-powered operation module learns ideal customer target profiles based on historical CRM data, creates target audiences and automatically deploys paid media campaigns to deliver a predictable, qualified inbound lead flow.

Technologies

  • Java
  • RxJava
  • Gradle
  • Jetty
  • OAuth2
  • JWT
  • Jsoup
  • Thymeleaf
  • Hibernate
  • MapStruct
  • WireMock
  • NginX
  • Spring Boot 1.5
  • Spring Core 4.3.10
  • Spring Data
  • Spring Security
  • Spring State Machine
  • Spring Social
  • Spring Kafka
  • Logback
  • Reds
  • MySQL
  • Aerospike
  • RabbitMQ
  • Kafka
  • Liquibase
  • Docker
  • Compose
  • Logstash
  • ElasticSearch
  • Kibana
  • Jenkins
  • Microsoft Azure
  • Azure Search Services
  • Azure CosmosDB
  • Azure Storage Service
  • Azure VM
  • Swagger

Integrations

  • LinkedIn
  • Facebook
  • Salesforce
  • LiveRamp
  • AppNexus
  • TradeDesk

External providers

  • Insideview
  • Zoomino
  • HGData

Account-Based Targeting Platform