General Catalyst


General Catalyst’s data flow was in an Excel spreadsheet and reports required 100+ hours of man work.


Custom GCP-based data platform:

  • ETL and Data Quality
  • BI and Reporting

Data quality tooling:

  • Aumni (data automation to parse and transfer data to Salesforce)
  • Airbyte (transfer data from different sources to the central warehouse)
  • GCP big query (warehouse)
  • Power BI (reporting + data visualization)
  • Streamlit (data manipulation).


Custom reporting, which previously took 100 hours to manually create, now only takes 1 hour. Plus, no lagging data.

General Catalyst