Media Campaign Optimization Software

Programmatic Marketing software enables marketers to better understand and engage customers across a wide range of media formats, devices, channels and buying modes. 

Developed functionality includes the following modules:

  • Active analytics with Machine Learning and predictive analysis to test investment patterns
  • Detailed customer insights include age, geographic location, previous brand interaction and purchase intent behavior
  • Marketing plan benchmarking allows users to analyze an existing marketing plan for performance and improvements
  • OneView syncs user information across all devices
  • People-based marketing — a complete picture of customer data 
  • Automated bidding component
  • Fraud protection module
  • Machine Learning
  • Big Data
  • Predictive Analytics
  • Java
  • AWS Lambda
  • Qubole
  • Jenkins
  • Scala
  • Amazon Route 53
  • Apache Flume
  • Aerospike
  • Python
  • Amazon EC2
  • Amazon Simple
  • Queue Service
  • Red Hat Ansible Tower
  • Apache HTTP Server
  • Docker
  • Angular JS
  • Bootstrap
  • Gulp.js
  • Chai
  • Typescript
  • Moment.js
  • Sinon.js
  • Karma
  • SASS
  • Webpack
  • Mocha
  • Protractor
  • PostgreSQL

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    Media Campaign Optimization Software

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