Written by Don Lariviere
The recent FintechMeetup highlighted several continued trends and new revelations in the financial technology ecosystem. Proxet founder and CEO Vlad Medvedovsky and Fintech Solutions Lead Ben Adair attended, and shared their thoughts on what they heard from our peers and prospective clients.
1. Embedded Payments + Financial Services Are Remaining on Main Street
- The conference underscored that consumers and businesses alike are increasingly comfortable with seamless financial experiences integrated directly into their everyday software. From in-app payments to embedded lending and insurance, these services are becoming ubiquitous, signaling a permanent change in how transactions are conducted.
- This trend is being fueled by advancements in APIs and cloud-based platforms, which are making it easier for businesses of all sizes to integrate financial capabilities into their offerings. The impact is seen across many industries, from retail to healthcare.
2. SaaS Companies Can Leverage Embedded Payments for Continued Growth
- By integrating payment processing directly into their platforms, SaaS companies can create a more seamless user experience, reduce friction, and capture a larger share of the transaction value. This also allows for the creation of new revenue streams through value-added financial services like instant payouts, working capital advances, and integrated expense management.
3. Implementing Internal Data Strategies Are Necessary for Retention and Provide Tangible Value Add to Merchants
- A key takeaway from the meetup was the critical role of data in maximizing the potential of embedded finance. Effective data strategies are essential for understanding customer behavior, personalizing financial services, and mitigating risk.
- By leveraging transaction data, SaaS companies can gain valuable insights into their merchants' operations, enabling them to offer targeted recommendations and proactive support. This not only enhances customer retention but also creates tangible value adds, such as automated reporting, fraud detection, and predictive analytics.
- Implementing robust data security and privacy measures is paramount for building trust and ensuring compliance with regulations. The ability to translate raw data into actionable intelligence is what separates the leaders from the followers in the embedded finance space.
“The sessions made it clear that embedded payments within financial services are transforming the business landscape,” said Ben. “At Proxet, we help companies navigate that landscape, turning challenges into opportunities with data-driven software solutions. Our deep expertise spans many FinTech areas, including payments, lending, investment management, insurance, and RegTech.”
Contact Ben today to learn how partnering with Proxet can transform your business.
