Data Solutions
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Our expertise
We build custom data platforms and solutions enabling companies of all sizes to make data-informed business decisions, achieve omni-channel client experiences, and utilize machine learning functionality as part of their core product capabilities.
Talk to your Data. Literally!
Integrate LLMs and Generative AIs into your products and workflows. Unleash the full potential of your domain experts with the power of platforms like Palantir Foundry to visualize and derive insights at a massive scale.
Palantir Foundry Expertise →Warehousing, Engineering, & Governance
Establish an end to end data platform encompassing data lake, warehouse, analytics, and BI - while ensuring discoverability, accessibility, lineage, robust data governance, and security.
Advanced Machine Learning
We design, tune, and operationalize custom algorithms based on your bespoke requirements: Custom Search, Image Recognition, Sentiment Analysis, and more.
Design & Strategy
Identify the right data for a given task, connect disparate applications, and deliver actionable intelligence – resulting in enterprise outcomes.
selected Case Study:
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Challenge
Giphy’s monolithic architecture and current technical capabilities were significantly influential in the:
- Decreased product satisfaction and retention of users - by not being able to provide relevant GIF content in response to search queries.
- Time to market and cost for new product components - such as facial recognition and sentiment analysis.
All of which was becoming prohibitive to Giphy’s retention of market share.
Solution
- Complete backend re-architecture using high velocity microservices in Scala. Refactor the existing monolithic PHP application that rapidly outgrew its original architectural capabilities.
- Built Tag Prediction and Celebrity Detection API.
- Integrated a Moments in Time model, recognizing actions on the gif as an additional search signal.
- iOS and Android Giphy SDKs powering smartphone’s keyboard, all social apps, and native performance on mobile.
- Cutting-edge ML for analytics.
- Reimagined top 3 search engines experiences by using deep learning and AI.
Outcome
- Enabled system capability of handling 100B requests/mo (10X more than prior) with improved blacklisting and whitelisting algorithm performance, speeding up overall Giphy API performance by 18%.
- Reduced number of timeouts for Giphy API by 95%.
- Improved search service speed by 15%.
- Enabled purchase positivity through ML maturity and infrastructure updates.
"Giphy has found that Proxet provides practical and cost-effective solutions to difficult technical challenges. The Proxet team is creative, proactive, resourceful, and highly professional. They participate in the creation of some of Giphy’s most important features, and those contributions are highly valued."
other Case Studies:
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The team provided M&A, Marketing, SP&A, and Brand Management teams with a reliable foundation for data-driven decision-making, and develop solutions that allow successfully and proactively manage and expand Thrasio's portfolio of products at scale.
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General Catalyst, a top venture capital firm, used to spend 100+ labor man-hours generating a necessary but high-level basic report. Proxet developed an integrated data platform that delivers the same report in a single click, with dramatically improved drill-down and slice/ and dice capabilities.
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Discover how Proxet re-engineered and modernized a complex enterprise medical research system for Mass General Brigham, one of the leading biomedical research organizations in the US.
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