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Digital Transformation

Software Development Services

It is not enough for code to work.

(Robert C. Martin, Clean Code: A Handbook of Agile Software Craftsmanship)

Proxet is a seasoned digital design and software development company with over a decade of experience. We specialize in solutions for complex data problems, Machine Learning and Artificial Intelligence techniques and work closely with our clients on strategy, design and development.

Furthermore, we offer digital transformation solutions to enterprise and mid-size clients, cutting-edge engineering solutions and expertise to startups as well as team augmentation services to companies of all sizes.

Clients:

  • Enterprise clients with over $1B+ in revenue
  • 30+ early-stage and VC-backed startup solutions

Projects:

  • 90% of our projects incorporate ML/AI
  • Team augmentation projects across multiple business verticals
Digital Transformation Icon

Digital Transformation

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptive to change.

(Charles Darwin)

What is digital transformation? It is a fundamental change of organizations and institutions through an integration of digital technologies. To remain competitive in the ever-changing world of emerging innovations, both traditional and modern companies need to have a digital transformation roadmap. It helps businesses adjust their processes and offers to the current market demands.

Our digital transformation solutions feature clear business process automation, maximized efficiency and expense reduction. We automate the key tasks and streamline the processes to minimize the number of time-consuming and error-prone manual steps and ensure smooth customer engagements.

Our Strategy:

  • Rehosting. Using the IaaS environment.
  • Refactoring. Using PaaS, making use of familiar languages and frameworks.
  • Revising. Changing an existing codebase for cloud adoption.
  • Rebuilding. Re-architecting the applications for a new selected framework.

CASE STUDIES:


On-Demand Healthcare Analytics

We engineered a simple interface for medical researchers to easily access data repositories for clinical histories, that alows to perform medical tasks efficiently.

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Startup Partnership

Why join the navy if you can be a pirate?

(Steve Jobs)

To find business partners startup needs to have both a prominent online presence and a successful digital product. Helping entrepreneurial teams scale is a сrucial part of our business model. Proxet fundamentally supports startups looking for partners in growing and creating innovative businesses.

Every classic or cooperative startup can benefit from our high-quality engineering solutions, mentorship and industry expertise.

Facts:

  • 30+ startups
  • $550+ million raised in funding
  • 700K B2B users 
  • X3 average scaling

CASE STUDIES:

Account-Based Targeting Platform

This automated AI targeting system, developed for a Silicon Valley marketing startup, deploys paid media campaigns, based on CRM data metrics and creates audience for target customers.

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Public Relations Platform

The platform is a SaaS solution for improving PR: it searches user keywords input and reaches out to online influencers that post/promote related content while giving users in-depth analytics.

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Service Enabling Platform

Service Enabling Platform aims efficient 3-way communication between brands, contractors, and clients. By using an intuitive interface, the local contractors can assign jobs and communicate with clients.

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Rail Ticket Retailing and Distribution Platform

New retailing and distribution platform makes it easier to connects carriers and suppliers to both online and offline travel distributors. The product is up to meet the full customer experience – backend system to search and book available tickets among various carriers.

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Home Automation Platform

The best solvation for the most advanced home environments is a home automation platform. Different control options allow you to manage an automation, audio/video, telephony, digital display etc.

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Paperless Grocery Rewards Platform

This ad-enabled platform allows users to receive cashback when shopping groceries or doing on line shopping. Also it enables product companies to run promotions and engaging shoppers in various incentive brands programs at the same time.

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AI/ML R&D

Artificial Intelligence, Deep Learning, Machine Learning — whatever you’re doing if you don’t understand it ⁠— learn it. Because otherwise, you’re going to be a dinosaur within 3 years.
(Mark Cuban)

Artificial Intelligence and Machine Learning R&D:

Proxet develops self-learning solutions for a vast array of industries including healthtech, marketing, fintech, consumer goods and aviation. We specialize in NLP, voice technology and chatbots, image recognition and mathematical algorithms. We leverage the expertise of our top Artificial Intelligence engineers and Machine Learning experts to help our clients succeed.

Artificial Intelligence is at the forefront of innovation in numerous industries, in particular healthcare. As an experienced healthcare AI company, we develop advanced software solutions for pharmaceutical and medical companies.

Algorithms and Models:

  • Deep Recurrent Neural Networks
  • Deep Convolutional Neural Networks (ConvNet or CNN)
  • Sequence to Sequence Architecture
  • Word Embeddings
  • Reinforcement Learning
  • Word Lemmatization and Tokenization
  • Decision Trees
  • Sensor Fusion (LIDAR, IMU, GPS, Camera)
  • RANSAC
  • Odometry Estimation
  • Object Recognition
  • Object Segmentation
  • Generative Adversarial Network
  • Capsule Network
  • Performance Optimization

case studies:

Image Recommendation Platform

This useful App is handy when you’d like to increase a user’s time spent on the particular site. It’s great at analyzing the content that users viewed from the previous session data.

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Drug Identification

This recent technology facilitates the drug identification process that is crucial for caregivers when treating patients.

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Virtual Triage Assistant (VTA)

Chatbots become quite a popular helpers that simplify communications when it comes to high-volume queries. Ours helps triage nurses to recognize high- and low-risk patients.

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Voice Identification

The App can easily ascertain patients’ voice to be able to assign it to the relevant operator for more effective triage process.

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Complex Flight Planning Tool

An ideal algorithm is developed to help in creating the utmost aircraft routes. It generates computed flights and verifies geographical objects for the best result.

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Media Campaign Optimization Software

Customers are spoilt for choice with great variety of devices and media formats nowadays. That’s why marketers will need our Programmatic Marketing software that will be of a great use and simplify customers’ study.

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UI/UX

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.

(Milton Glaser)

User Interface and Experience:

Most companies choose to outsource web development as well as UI/UX design to professionals instead of doing it in-house. At Proxet, we commit to developing the best applications well before a single line of code is written. Investing time and resources into a properly structured user experience strategy at the development stage helps us identify the factors that can lead to project failure and reduces the likelihood of rework and refinements down the line.

Planning, testing and an overall responsibility to create a product that addresses its users’ real needs leads to greater profitability over time and a clearer path to growing your business.

UX DESIGN PROCESS:

Even in related industries, no two businesses have the same needs. Our UX design approach relies on evidence-based solutions for the problems that affect the usability and efficiency of an application. We create apps that not only comply with the latest trends but also respond to genuine business needs. No matter the size of your business or who you serve, we will design a product that helps your end users achieve their business objectives.

We research cognitive architecture and human memory constraints to design layouts that minimize short-term memory loads while presenting complex hierarchical data systems.

We are focused on understanding users’ behavior needs and motivation throughout their workflows and usage scenarios. This helps us combine efficient workflow with a clear and recognizable visual design.

We believe that every workflow has to be tested and validated by a potential user. We always provide our clients with clickable prototypes which let them test the responsiveness and usability of the future product and make their decision based on these observations.

We analyze and implement all the pieces of feedback before moving further.

Ui DESIGN PROCESS:

It is always a lot more productive to discuss ideas referring to existing, successful cases. We offer relevant references to help our clients better express their needs and desires.

We choose easily maintainable and modular approaches wherever possible. This makes our design long-lasting and expandable as the projects and products grow and evolve.

To guide your users through their journey and increase their engagement, you need to make things more dynamic. We provide you with actual animation prototypes long before the development stage.

As your product evolves, it will eventually require new UI elements. We provide you with all the necessary guidelines and kits to keep upgrading your product long after initial release.

Our clients are always aware of the current state of the design process as all the vital stages are communicated and approved with them throughout the process.

Team Augmentation Icon

Team Augmentation

When you hand good people possibility, they do great things.

(Biz Stone)

As a team augmentation company with over 10 years of experience, Proxet offers team augmentation service for clients looking for unique skill sets: for example, exceptional Java architects, experienced product managers, extraordinary NLP and deep learning engineers or DevOps. These experts typically join the clients’ projects immediately and get right down to work.

Clients can change the requirements specification, fully control the project implementation as well as directly manage the augmented team.

There are two approaches to team augmentation:

  1. Team extension

    We source and place individual contributors that report directly to the client.

  2. Directed team

    We source and place a semi-autonomous team which manages its day-to-day activities under the reduced supervision of the client.

Our Expertise:

  • Variety of programming languages and related technologies
  • Architecture and design guidance 
  • Code review and quality control
  • Domain-driven design and CI/CD
  • Daily pull requests and stand-ups
  • Platform optimization and software performance tuning

DIRECTIONS:

CASES:


On-Demand Healthcare Analytics

The company provides medical researchers with a simple user interface to the data repository of clinical histories that can be queried and summarized for biomedical research and clinical care. This service can be useful for making diagnoses, prescribing and identifying patterns in treatment, selecting subjects for clinical trials and monitoring…

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Evidence Planner

Before a new drug reaches the market, it has to go through several registering, licensing, and approval procedures with drug regulators, such as the FDA in the US, and the EMA in the EU.  There are different licensing and approval paths and methods that pharmaceutical companies can follow. No matter…

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CASES:


Medical Research Portal

This web-based healthcare application supports over 10,000 current users in researching new cures. Community members (including investigators, departmental research managers, unit chiefs and administrators) can review, monitor and manage their research portfolios.

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Cloud Migration of the Life Science Research Portal

The Insight Research Portal (IRP)l is a web-based healthcare application supporting over 10,000 current users in researching new cures. Developed for the research community (including investigators, departmental research managers, unit chiefs, and administrators), such users review, monitor and manage their research portfolios.  Originally IRP was deployed on physical servers. In…

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CASES:


CMS and Augmented Reality (AR) for Retail Industry

We developed a comprehensive customized CMS, facilitating the management, tracking and customization of thousands of iPads worldwide. As a result, we optimized the outreach and operations across 100 countries and 5000+ devices and significantly improved customer satisfaction. Our system is used to deliver a high quality in-store experience, tailored to local needs and tastes.

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CASES:


Advertising Optimization Module

Businesses may find online advertising complex and confusing. One challenge is to maximize results in a cost-effective manner. Based on historical data from advertising campaigns, we developed a response model to simulate different types of custom audience behavior.

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CASES:


GIFs Search Engine and Performance Optimization Project

The high-level goal of this project is oriented towards improving a search engine to better understand the user’s intent behind the search query and suggest the matching imagery. To achieve this goal, our team has designed, built, validated and trained an API that encompasses several Machine Learning algorithms.

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Image Recommendation Platform

A critical goal of content sites is to keep users engaged for an extended period of time. With this in mind, we have extracted GIF view data from user sessions over the past two years and built a recommendation system that suggests similar GIFs based on users’ areas of interest.

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CASES:


Service Enabling Platform

We developed a modern service enabling platform that solves the communication gap between enterprise brands, 3rd party contractors and consumers. The system connects brands to an army of on-demand local contractors, provides contractors with an intuitive platform to assign and manage jobs and automatically communicates service details to the consumer via mobile devices.

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CASES:


Intelligence Platform for App Publishers

We developed an app intelligence platform for app publishers and developers, providing store trends and app store downloads, revenue and SDK data. Our application tracks and analyzes iOS app data, displaying daily app downloads and revenue estimates on a personal dashboard and facilitating the sale or purchase of exclusive rights to mobile apps.

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CASES:


Rail Ticket Retailing and Distribution Platform

Proxet has developed a next generation rail tickets distribution platform. It connects carriers and suppliers to both online and offline travel distributors. The product suite spans the full customer experience: journey planning, inventory management, scheduling, pricing, booking, payment, ticketing, reporting and administration.

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CASES:


Complex Flight Planning Tool

We implemented a complex flight planning tool which computes optimal aircraft routes over  various geographical objects while taking into account fueling time and fuel consumption, number of aircrafts in a fleet, no-fly zones and other special conditions.

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CASES:


Home Automation Platform

We developed a home automation platform to cover the needs of the most advanced modern home environments, including audio/video, telephony, digital display, lighting control, automation, energy management and media integration.

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CASES:


Account-Based Targeting Platform

We developed an automated account-based targeting platform for a Silicon Valley marketing startup. The AI-powered operation module learns ideal customer target profiles based on historical CRM data, creates target audiences and automatically deploys paid media campaigns to deliver a predictable, qualified inbound lead flow.

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CASES:


Interface Into Human Health

We designed and built a user interface for a health tracking app enabling people to review their medical records (along with their doctor), set desired health goals and nutrition plans, assess medical test results and move towards a healthier lifestyle.

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CASES:


Commercial Lease Management Drafting System

We developed a document management software for commercial real estate leases that combines document automation, word processing and user-centric interfaces into a single web-based platform. It is designed to accelerate the entire process of drafting and editing commercial leases, from a letter of intent through to the lease execution.

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CASES:


Public Relations Platform

We developed a SaaS platform for public relations management. Based on user input of keywords or terms, the platform reaches out to influencers and bloggers that regularly post about similar topics. It also identifies bloggers and publishers who feature specific products and content and provides users with outreach pitches and in-depth analytics.

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CASES:


Paperless Grocery Rewards Platform

This application offers customers cashback for buying groceries and online shopping on certain websites. Users redeem grocery offers by linking them to their supermarket and drugstore loyalty cards or by submitting a picture of their receipt. 

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DIRECTIONS:

CASES:


Data Analytics for Advertising Platform

Cooler Screens replaces the old glass cooler doors—the kind you slide or pull open at a 7/11 to get a six-pack or a Coca-Cola—with new digital smart screens capable of adapting to and interacting with the unique existing retail environment of each store and aisle they are placed in. Cooler…

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CASES:


Data Platform for Metaverse and Social Game Company

IMVU Inc. is an online metaverse and social game. IMVU members use 3D avatars to meet new people, chat, create, and play games. IMVU hosts 6M+ active players, and a virtual goods catalog of more than 40 million items, the largest catalog of virtual items in any game platform. The…

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